travel retail marketing
Ballantine's-Malbon Pop-Up - The Real Secret Behind Korea's Hottest Travel Gear Story
Is Korean Travel Retail Finally Embracing High-End Travel Gear? The real secret is a 21-year-old blended Scotch from Ballantine’s teamed with Malbon’s golf-fashion line, turning a duty-free pop-up into a lifestyle hub that boosted high-end travel gear sales. When I walked through Incheon’s Terminal 1 last fall,